Detailed Notes on Johnnie Walker Blue Label Ultra
Detailed Notes on Johnnie Walker Blue Label Ultra
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Within our quest for that lightest bottle feasible, we took our vision into a workforce of qualified glassmakers. Discovering styles and glassblowing approaches to minimise glass utilization without compromising toughness.
This new, light-weight bottle is usually a thing of exquisite attractiveness; but far more importantly, it demonstrates what is achievable On the subject of lightweighting glass. We will carry on applying these learnings across our variety, taking a lot more progressive strides as we look to the future of Scotch.”
Diageo’s experimented with sustainable packaging just before—a 90% paper bottle for its Johnnie Walker Black in 2024— but Ultra’s new bottle is definitely the suggestion in the spear for glass—especially for corporations wishing to market in Europe.
At just 180g without the closure, the Johnnie Walker Blue Label Ultra bottle has become created by adopting a check-and-study product, developing and Discovering without limitation and imagining what the future of lightweight luxury packaging could provide.
Worldwide Layout Director at Diageo, Jeremy Lindley who led the design undertaking, mentioned, “Johnnie Walker Blue Label Ultra was born from an ideation session considering the future of luxury. With other types transferring toward lightweight – including eyewear and large-efficiency cycling – we questioned whether luxurious spirits could follow suit. “We took our eyesight to your staff of skilled glassmakers and through a five calendar year examination-and-find out procedure slowly found out how to build classy, lightweight glass.
From peaty whisky to fruity whisky, lean on our professional insights to find the entire selection and character of different whisky flavours.
The end result is undoubtedly an industry-first that, and obtaining exquisite elegance, showcases what luxurious, lighter-bodyweight, lower-carbon bottles of the long run could look like. As Component of the Diageo Spirit of Progress action plan, Johnnie Walker aims to decrease the excess weight of glass Utilized in its packaging; an ambition that's targeted at lowering the level of carbon emissions related to packaging.three Even though the technological innovation is not really but accessible to start bottles of this bodyweight at scale, forever, the understanding Johnnie Walker has garnered is previously being applied to lightweighting assignments through the Diageo portfolio.
Yes—this collectible edition might be purchased on the web and shipped securely in your door with signature confirmation.
With fewer than 888 bottles unveiled globally, Each and every bottle is separately numbered and offered in a luxury collector’s circumstance.
Learn more about Spirit of Progress – our world wide ESG programme to help produce a additional inclusive and sustainable globe.
Five years back, Johnnie Walker set out with a selected ambition; to move the spirits field forward. Having recognized that lots of luxurious classes were being heading in a whole new path – ‘sensitive’, as opposed to ‘major’ – the brand name sought to experiment with one of its most luxury whiskies. Aiming to force the boundaries of lightweighting glass, all inside the identify of progress.
With less than 888 bottles introduced globally, Every single bottle is independently numbered and offered within a luxury collector’s case.
We realized which the lightest, strongest glass bottle you may make without compromising check here toughness is really a teardrop condition.
The expose of Johnnie Walker Blue Label Ultra indicators the model’s determination to innovation, with hopes that the bottom-breaking structure could encourage the greater high-class, light-weight, and small-carbon whisky bottles of tomorrow.
“It is possible to say It truly is valuable that we’re receiving ahead from the curve with all the laws. But we’d started off [Ultra] ahead of [PPWR policies] had been published,” suggests Lindley, incorporating that it’s crucial for Diageo to prioritize because it’s a “sizeable transform for [all our liquor classes] to be serious about least achievable packaging weight.
That job fell to Diageo’s world wide design director Jeremy Lindley. Power and basic safety were Lindley’s priorities, but perform necessary to adhere to kind. Just after Studying the Obviously strongest condition for glass is the teardrop—the shape it By natural means assumes when liquid—Lindley and his staff built a teardrop with sq. sides, in a nod towards the basic Johnnie Walker silhouette.
Together with this, for The very first time in Diageo’s historical past, a license to our patent for mild-bodyweight glass beverage containers will likely be supplied on a royalty-totally free foundation to all as a method to stimulate progress in the broader sector.